Saturday, May 23, 2020

The Development Of The Foster Care System - 962 Words

When an adolescent comes into for therapy there is really never an easy task of finding out what is going on. Adolescent that come in who are part of the foster care system will add another degree of challenges. Children and adolescents that are put into the foster care system are not there because they choose to be, they are there due to some event in their life putting them there. When looking into 16-year-old Richards case a few details stand out instantly. Richard has not talked to his biological mother in a couple of years and has had no contact with father. Moved from living with his Aunt Mavis into foster care due to being unable to follow rules and losing his temper often. According to the Mavis, Richard has a hard time sustaining attention, he is easily distracted, talks and interrupts others in class. This shows signs of ADHD which is â€Å"identified by the symptoms of hyperactivity, impulsivity, and inattention. When the main symptoms are inattention, distraction, and disorganization, the type is usually called primarily inattentive. The symptoms of hyperactivity and possibly impulsiveness appear to diminish with age but are seen in the primarily hyperactive/impulsive type† (Berger, 2014). According to Granholm (2016) typical cognitive behavioral program will consist of 6-18 s face to face sessions between the patient and therapist, that will last around an hour each with a gap of 1 to 3 weeks between sessions. After the initial program there will needed to beShow MoreRelatedThe Development Of Foster Care Systems1714 Words   |  7 PagesThe development of foster care systems has long been an issue in the United States. It was developed as sort of a safe haven for children to go when their family life and environmental conditions were not in the best interests of the child (Lawrence, Carlson, and Egeland, 2006). As of the year 2010, there were more than 400,000 youths in the United States who were placed into foster homes (U.S. Department of Health and Human Services, 2011). There are a number of factors that have been associatedRead MoreThe Development Of Children And The Foster Care System Essay1986 Words   |  8 PagesResilience Youth who emancipate from the foster care system face disproportionately higher rates of homelessness, unemployment, lower educational levels, substance use, mental illness and other high-risk behaviors (Calvin, 2010). Foster youth are unintentionally damaged by the systems that are meant to care for them and that is why they require additional services, in order to be able to overcome the obstacles they might face when transitioning out of foster care and into independent living. TransitionalRead MoreChild And Family Services Improvement And Innovation Act Of 20111225 Words   |  5 Pages Georgia experienced 17,148 children in the foster care system during the year of 2015 (Adopt US Kids , 2016). Children engaged in the foster care system are far more susceptible to a disruption in their biopsychosocial development. One of the leading indicators for older age youth successfully transitioning out of foster care is graduating high school. Foster youth success in school can be im pacted by their foster care placement. This paper will explore the intended impact and actual impact ofRead MoreFoster Care Essay1698 Words   |  7 PagesFoster care is care for children outside the home that substitutes for parental care. The child may be placed with a family, relatives or strangers, in a group home (where up to a dozen foster children live under the continuous supervision of a parental figure), or in an institution (McDonald). No matter the form of placement, this type of upheaval in a young child’s life is bound to cause the need for many adjustments. Aside from having to adjust to a different family, peers, schooling and possiblyRead MoreThe Effects Of Foster Care On Children Essay1390 Words   |  6 Pagesthe world, more and more children are being placed into foster care or a welfare type system. Foster care can benefit children or harm them; the effects of foster care differ for every individual. These types of systems often have a major effect on y oung children’s physiological state. Children entering in foster care are often malnourished and have untreated health problems. A high percentage of children who are placed in these types of systems have mental health, physical health, and/or developmentalRead MoreThe Struggles of a Gifted Student in And Still We Rise, Miles Corwin750 Words   |  3 Pagesprotection. This system is a powerful agent of support, providing positive nurturing environments that enable a child to reach his or her potential. Nonetheless, when children suffer additional abuse in the system, this government intervention should be questioned. In And Still We Rise, Miles Corwin chronicles the daily struggle of gifted students in 1997’s South Central L.A. Even with abundant street temptations and challenging peer experiences, these students find refuge in a school system that affordsRead MoreThe Foundation And Growth Of The Foster Care System1690 Words   |  7 PagesThe foster care system exists in order to enhance the lives of children whose parents were deceased rather than because of abuse today. Our outlook, principles, and ways of being concern for and protecting abused or neglected children and looking after families has shifted greatly throughout history. In this paper I will discuss and inform the readers on the three main components. The first part will discuss the foundation and growth of the foster care system as time pass. Secondly, describe theRead MoreMental Health Is The Overall Psychological And The Emotional Well Being Of Any Individual1472 Words   |  6 Pagessomeone that can adjust to the emoti onal and behavioral requirements of stress and conflicts that are associated in daily living. According to Elizabeth Ahmann there is over â€Å"400,000 children are in foster care in the United States, and more than 100,000 of them are waiting to be adopted† (Ahmann p. 1). Foster home placement is associated with stress and disruptions in attachment relationships. These losses undermine a child’s attempt to form a secure attachment with a primary caregiver. John BowlbyRead MoreEssay on Foster Care1419 Words   |  6 Pagesand placed in foster care. Placement in the foster care system affects children in a unique, individual fashion. The affects of child-care by non-parental custodians, though subjective in nature, have common parameters that must be addressed and examined. Understanding foster care placement is crucial in order to fully evaluate both its advantages and disadvantages. WHAT IS FOSTER CARE? According to the Adoption and Foster Care Analysis and Reporting System, Foster care means 24-hour substituteRead MorePositive And Negative Impact On Child Development1320 Words   |  6 Pagesmany children are feeling when subjected to live under foster care. Today’s children living in foster are forced to comply and accept changes made by adults, that decide for their wellbeing. Becoming resilient to life circumstances, in an attempt to find someone that will care for them when abandoned or left to fight for themselves. This paper will discuss foster families as a cultural dilemma, the positive and negative impact on child development, and strategizing ways to help empower them by means

Tuesday, May 12, 2020

Compare and contrast Sir Phillip Sidneys Astrophil and...

The Strange Thing Called Love Despite the complexity of the sonnets that William Shakespeare and Sir Philip Sidney create, one is left with a feeling of total admiration for the rich language in each poem that forces its reader to pay very close attention to detail. The sonnets differ in the focus of metaphors for love and how this passion affects the poets; however, both of the poems intrigue their audience through their integration of ornate imagery in their portrayal of beauty and love. There is perhaps no collection of English poetry more widely known and praised than Shakespeares Sonnets. His brilliant ability to create over 150 sonnets, containing a series of related and mutually revealing metaphors has captivated his readers†¦show more content†¦This is obvious as he mentions the self-substantial fuel that is essential to produce light. Shakespeare uses this contraption of light to depict how one can use oneself up through the journey of life, implying that one will eventually die out, unless they go the right way about it by reproducing. Subsequently, while abundance is an allusion to the rich qualities of being young, famine is contrasted to refer to the emptiness that is now created as the fuel runs out. Consequently, the poet feels that the young man owes it to himself to reproduce; and will be acting as an enemy towards himself in his refusal to do so, as this will lead to extinction. Thou that art now the worlds fresh ornament, And only herald to the gaudy spring, The poet refers to the man as the principal object that has the ability to remind the world of beauty. He also infers that only an individual who is beautiful and young can bring color into the world. Spring signifies the beginning of life cycle, a rebirth after a long cold winter. These two lines imply that the only factor that can bring brightness into this world is youth and the rebirth of beauty. Within thine own bud buriest thy content, And, tender churl, makst waste in niggarding Content here means substance, most likely referring to semen, that is wasted as it is used for self-pleasure, rather than pleasure in procreation. The poet refers to the man as the sweet idiot, which shows that although he feels that the man is

Wednesday, May 6, 2020

The Field Of Critical Care - 1737 Words

Introduction The field of critical care is rapidly changing. It is important for anesthesiologists be knowledgeable of these changes for providing care to critically ill patients in the perioperative period. The purpose of this chapter is to provide update for clinicians on ICU issues relevant to clinical practice. Topics which will be discussed include: modes of mechanical ventilation, renal replacement therapy, antibiotic prophylaxis, nutritional support, sedation management, transport and transfer of care. I. Modes of Mechanical Ventilation Introduction Most patients undergoing general anesthesia for surgical procedures require mechanical ventilation. One of the biggest challenges facing clinicians providing mechanical ventilatory support today is managing the balance between providing adequate gas exchange and avoiding lung injury associated with positive pressure ventilation. Patients with respiratory failure need adequate tissue oxygenation and acid-base balance; however, the lungs are fragile structures that can be injured by over-distension, alveolar collapse and reopening, and high oxygen exposure. This challenge in providing â€Å"lung protective ventilation† is made more difficult by the fact that lung injury is often heterogeneous and thus what may benefit gas exchange in one region (e.g., higher pressure) may worsen injury in another. Modern anesthesia ventilators are becoming increasingly sophisticated provide high performances in delivering accurately andShow MoreRelatedCritical Care Nursing : An Analysis Of A Complicated Profession1395 Words   |  6 Pages Critical-Care Nursing: An Analysis of a Complicated Profession Nicholas D’Amario Carroll Community College â€Æ' The massive field of nursing is broken down into over one hundred specialties and subspecialties that each have a unique background and certain set of requirements and skills specific to the job. Critical Care is an area within nursing that aims to care for the most vulnerable and ill of patients. Nurses working in critical care units are typically highly skilled and have acquired manyRead MoreThe Importance Of An Intensive Care Nurse1236 Words   |  5 PagesFor a child or adult to need critical care, it means they are in an unstable condition, often unconscious, with erratic vital signs that need close monitoring ( It takes a special kind of nurse to come into work every day and care for these people while bearing the great pressure that comes with not knowing if they will survive until the next day or not, despite even the best efforts. A kind of nurse that is extensively trained to make sure that they have the advanced skills necessaryRead MoreThe Importance Of L iteracy In Education1263 Words   |  6 Pagesliteracy skills within the nursing field for high school students who are considering a nursing major because it increases their knowledge, communication, and critical thinking skills. Nurses are required to provide care that enhances effective communication and is culturally/linguistically respectful to their patients. Critical thinking nurses provide safe and proficient sensitive care to their patients. It is a nurse’s obligation to give their patients the care they need. Students with sufficientRead MoreDifferent Nursing Theories1819 Words   |  7 PagesCare for patient: the core concept across nursing theories Introduction There are numerous nursing theories and as the nursing profession grows, more and more theories are introduced. Ferreting for one core, unifying concept that is common across all theories is harder than initially assumed, but, if one reduces all to its core basis, one finds that al revolves around the patient and around attempts as to how to make the patients life easier and better. To that end, therefore, the common elementRead MoreAdvanced Practice Nursing Essay examples1255 Words   |  6 Pagesin response to rapidly changing health care environment. Expanding knowledge by pursuing higher education allows nurses to enlarge one’s practice. Furthermore, higher education in nursing has been shown that a nurse’s level of education can become a critical factor to the patient-centered quality of care. This essay describes increased demand for higher education in nursing and emphasizes the necessity of continuing education to provide optimum patient care in various setting . Techniques andRead MoreEvaluation of Effective Training in Healthcare: An Important Aspect1317 Words   |  5 PagesIn health care, even more than in other professions, training, development, and continuous assessment are some of the most important aspects of ensuring the continued excellence of workers in the field. In this profession, such excellence extends to more than only professional regard and ethics. Indeed, more often than not, it concerns human lives and the ability of professionals to ensure the best possible chance of survival for those in their care. Hence, training and education remain vital, asRead MoreNursing As A Dynamic Career1203 Words   |  5 Pagesnursing field. There are many similarities and differences in the roles of nursing from the different levels such as LPN and RN. There are also differences in the degrees and licensures to choose from that effect the roles of nurses. The education levels also have a great deal with the job opportunities available to nurses. Critical thinking is one of the most important aspects of nursing and is taught at every level, but the further a nurse advances in education, the more advanced their critical thinkingRead MoreThe Value of Nursing to Research681 Words   |  3 PagesThe Value of Nursing to Research: Nursing is both an art and science though most of the attention in this field focuses on developing nursing science. As an art, nursing is regarded as the ability to provide patient care with an emphasis on communication in order to understand the emotional reactions associated of patients experiences. Therefore, communication is an important aspect in the development of a trusting relationship between nurses and patients. This process of establishing such a relationshipRead MoreMoral Distress And Avoidance Behavior1609 Words   |  7 PagesIn the article  ¨Moral Distress And Avoidance Behavior In Nurses Working In Critical Care And Noncritical Care Units,† by Mary Jo De Villers, she states  ¨it has been predicted that there will be a shortage of 500,000 nurses in the United States by 2025. ¨ This counts for the United States alone. Many articles state that more and more research is being done on moral distress relating to nurses all around. This leaves researchers wond ering, could this be the main reason for the shortage of nurses? MoralRead MoreCritical Assessment And Intervention Of Critical Care Nursing908 Words   |  4 PagesCritical care nursing is an intense area of nursing. The RNs care for patients that need close assessment and intervention. Working in a CCU requires advanced skills. The nurses that work in the critical care unit have to be very precise. Treatment and care of critical patients is very complex. Critical care or intensive care nursing staff must have more training than other general nursing staff. They have to be prepared to care for patients with critical needs around the clock rather than more

Why Death Is Better Than Life in Prison Free Essays

Life in prison. When you look at the death penalty system in action, you realize that the only purpose it serves is retribution or revenge, it is seriously (and intrinsically) flawed in application and that there is a serious and continuing risk of executing innocent people. And, it costs much more than life in prison. We will write a custom essay sample on Why Death Is Better Than Life in Prison? or any similar topic only for you Order Now Here are some facts about the death penalty system. While these refer to the system in the United States, similar things would apply to other nations as well. 130 people on death rows have been released with proof that they were wrongfully convicted. DNA, available in less than 10% of all homicides, can’t guarantee we won’t execute innocent people. If someone is convicted and later found innocent you can release him from prison, but not from the grave. The death penalty doesn’t prevent others from committing murder. No reliable study shows the death penalty deters others. Homicide rates are higher in states and regions that have it than in those that don’t. Life without parole, on the books in 48 states, also prevents reoffending. It means what it says, and spending 23 of 24 hours a day locked in a tiny cell is not a picnic. Life without parole costs less than the death penalty. The death penalty is much more expensive than life in prison, mostly because of the upfront costs of legal process which is supposed to prevent executions of innocent people. (upfront=before and during the initial trial) The death penalty isn’t reserved for the worst crimes, but for defendants with the worst lawyers. It doesn’t apply to people with money. When is the last time a wealthy person was on death row, let alone executed? Families of murder victims are not unanimous about the death penalty. However, even families who have supported the death penalty in principal have testified that the drawn-out death penalty process is painful for them and that life without parole is an appropriate alternative. Problems with speeding up the process. Over 50 of the innocent people released from death row had already served over a decade. Speed up the process and we will execute innocent people. Sources: Death Penalty Information Center, www. deathpenaltyinfo. org, for stats on executions, reports on costs, deterrence studies, links to FBI crime stats and links to testimony (at state legislatures) of victims’ family members. How to cite Why Death Is Better Than Life in Prison?, Essays

Virtualization and Cloud Computing Various Technologies

Question: Discuss about the Virtualization and Cloud Computing for Various Technologies. Answer: Introduction Firms in different fields can harness and take advantage of virtualization and its various technologies and models to improve efficiency and lower costs while also achieving economies of scale. Virtual entails the creation of a virtual version of something, rather than have an actual thing, for instance, a virtual computer, a virtual server, a virtual network, and a virtual operating system. However, to fully benefit from the benefits that virtualization offers, it is imperative to have an understanding of virtualization and its various models, applications, and services, especially for firms whose IT knowledge is limited. An example is the case of ACL Realty, a real estate firm which runs a small data center with old physical servers that need to be retired. Instead of purchasing new servers, there is the possibility of using virtualization, which has several benefits, including saving costs, time and energy as well as reducing th headache of managing desktop and other hardware mana gement. This paper discusses and explains some relevant terms and technologies related to virtualization that will greatly enhance ACL Realty. Virtualization is important for a data center because it enables consolidation; where there can be ten virtual machines for every physical machine. This implies that a single machine can run ten server applications that would otherwise require ten physical machines, optimizing the utilization of servers significantly. With such a setup, the data center foot print is reduced because the same physical space and only marginally higher energy resources are consumed, resulting in increased productivity. Virtualization also plays the role of disaster recovery and load balancing within a data center; since workloads for servers vary, virtualization makes it possible for virtual machines over utilizing server resources to be transferred, in real time, to servers that are under-utilized resulting in efficient server utilization (Christensen, 2012). Virtualization also ensures improved security and system reliability as it prevents system crashes such as due to corruption of memories due to so ftware applications like device drivers. System devices are better controlled through virtualization technology for directed input/ output devices architecture; the DMA (dynamic memory addressing) architecture is defined and interrupts re-mapped resulting in better input/ output devices isolation. The result is greater security, reliability, and availability (Burger, 2012) Virtualization should be a major component of every organizations IT strategy since it plays a very important role in the data center environment. Virtualization enables fast re-deployment, which can occur within minutes because it is always ready, has a ready server image, and has the most current copy of the data center physical servers. It helps lower data center costs, given that hardware is the biggest cost center for a data center; further, it enables significant energy savings due to less heat buildup in the data center. Virtualization allows for easier backups of the virtual server while also allowing for taking virtual machines snapshots. Virtualization enables better disaster recovery because up to date virtual machine snapshots are available; this allows a data center to get back and running in no time. Virtualization eliminates the need for vendor lock-in because there is abstraction between the hardware and software as the virtual machines are not specific hardware depen dent. Migration to the cloud with virtualization is also easy and enables better testing (Geng, 2015) Data centers no doubt has benefits that have been experienced in real life; The Motley Fool, an on-line financial services company faced the challenge of overcrowding in its data centers having used all the available space in its data center to meet increasing consumer demand. Among the adverse effects included overheating and increased energy consumption, and a severely hampered capability to offer more computing capability for their work. The company solved the problem using virtualization and reaped several benefits, among them fast deployment, reduced power consumption and air conditioning needs, higher capacity through adding more virtual machines, and the ability to run multiple applications in fewer servers, greatly reducing the time between requests and IT response (International Computers, 2017), (Baghel, 2017) Efficient VMs must not use too much space when applications are installed in them; this requires turning off some functionalities in operating systems, such as system protection in windows 7, install software form locations other than on the virtual machines, and avoid taking VM snapshots during installation. The VM new images should be in multiple pieces of 2 GB and virtual drive space should not be pre allocated (Hardy, 2014). Efficient VMs use virtual appliances as they allow quick spinning of a full blown server with a specific utilization in mind; such appliances include group ware servers and production ready CMS. When being used on a network, the networking should be set to bridged mode for each VM and this is only possible manually. The VM should have sufficient memory on the host in order to run efficiently in such a way that the host and guest machines have sufficient memory to run properly. To roll back a VM, snapshots should be used to take it to a previous state. The first step requires that the VM is shut down and the VM should then be shared and then a location for the shared VM is chosen from the available options. The VM should then be set to auto start as this is a key function of any physical server; it must detect that power is back and then automatically turn on (Al-Dabbas, 2012). When using VMWare and/ or VirtualBox, VMs are created with the NAT by default, running a server in a VM requires that the network type (NAT) is either changed or the ports forwarded via the virtual NAT. In the NAT network type, network address translation is done by the host OS (operating system) so the host computers address is shared with the VM and so the VM will not receive incoming traffic. The solution is using an abridged network mode which makes the VM appear as a separate machine within the network and have its own address. Standard procedures such as ensuring sufficient memory (RAM) and partitioning are standard before using a VM as a server. The n etwork type for any VM can be changed by right clicking the machine and choosing settings; the changes can be made only after powering off the VM A virtual appliance refers to a pre-configured VM image that is ready to be run on the hypervisor. A virtual appliance is a subset of the broader appliances class of software. The VM has a preconfigured operating system environment plus a single application created to make it easy for an application to be delivered and operated. A vApp, on the other hand, refers to a container resource pool in which one or more VMs can be contained. The vApp shares some forms of functionality with VMs such as being able to power off and on and can also be cloned, just like a VM. The vApp enables software to be used minus the complexity of doing the software installations since the software contained in the vApp have already been installed as well as configured and are now ready for use. The software in the vApp are run by making use of the virtualization software, for instance, Oracle Virtual Box or VMWare Fusion One can use virtual appliances to deploy network applications and to automate services; they are particularly useful when deploying services in a simple way that eliminates problems such as driver incompatibility. In grid computing, virtual appliances solve the problem of having a wide variety of diverse operating system and hardware configurations. By adding virtual appliances, very rapid grid notes provisioning is achieved; this decouples the grid operator cleanly from the grid consumer through encapsulation of all virtual appliance knowledge. This way, one can just just download a software and run it. Virtual appliances are also very useful in the software as a service model because it enables economies of scale to be achieved; this is also possible with the infrastructure as a service model of delivery. The virtual appliance makes the file format irrelevant to a cloud service user and for IaaS, it offers a direct route on premise applications to be redeployed rapidly One of the main providers of vApp software is the SAS which provides the SAS University Edition, the other is VMWare vApp, and Xen vApp by Citrix. The SAS UE can have the software run using various platforms including Oracle VirtualBox and the VMWare Workstation player. The SAS UE can be run from or on cloud applications such as Amazon Cloud Services marketplace. The SAS VAPP contains various SAS software, including SAS studio, SAS/STAT, Base SAS, SAS IML and SAS/ ACCESS for transferring to PC files. In short, the SAS UE mostly contains proprietary SAS software applications, with the capability of transferring to PC file formats. The VMWare vApp on the other hand is an open source vApp in which several softwares can be installed and run from; it allows multiple softwares to be run on it; it offers resource controls from inside the vApp while also providing for network configurations within it. The VMWare vApp enables high level portability and so everything within the container can b e transferred to other virtual infrastructure. The entire VMWare vApp can be cloned. The XenvApp is particularly useful for providers with both old and new software applications. It provides off-line capabilities that allows easy access to applications from anywhere and from any device (Kecskemeti, Kacsuk, Delaitre, Terstyanszky, n.d.). Conclusion This paper explained some important core aspects of virtualization, including what the concept of virtualization is, when it should be used and how to use it, and its importance in a data center. It reduces energy use, lowers machine costs, reduces operating system costs, allows for easy back and redeployment, while also using a small physical space. With virtualization, virtual machines are used instead of physical machines and to ensure efficiency and constant operation, they should be configured properly. Used with virtual appliances and vApps, virtualization can greatly enhance the performance of the ACL Realty data center References Al-Dabbas, Ashraf. "How To Set Up Vmware Workstation As A Server". N.p.,Web. 10 Apr. 2017. Baghel, M. (2017). A Few Reasons VMware Inc's Virtualization Dominance Can Continue The Motley Fool. The Motley Fool. Retrieved 10 April 2017, from virtualization-dominance.aspx Burger, T. (2012).The Advantages of Using Virtualization Technology in the Enterprise | Intel Retrieved 10 April 2017, from technology-in-the-enterprise Christensen, K. (2012).Cite a Website - Cite This For Retrieved 10 April 2017, from d2614909f4e2/Moving-Toward-a-Virtual-Data-Center-(1).aspx Geng, H. (2015).Data center handbook(1st ed.). Hoboken, NJ: Wiley. Hardy, C. (2014).Efficient Handling of Virtual Machine (VM) 10 April 2017, from Hoffman, Chris. "How To Forward Ports To A Virtual Machine And Use It As A Server" N.p., 2012. Web. 10 Apr. 2017. 'International Computers',. (2017).Back To Basics: Virtualization - Time And Retrieved 10 April 2017, from https://www.icc- Kecskemeti, G., Kacsuk, P., Delaitre, T., Terstyanszky, G. Virtual Appliances: A Way To Provide Automatic Service Deployment. University of Westminster. Retrieved 11 April 2017, from https://users.iit.uni- Rouse, Margaret. "Virtual Appliance". tech target. N.p., 2017. Web. 10 Apr. 2017. 'SAS',. "What Is A Vapp And How Does It Work?". N.p., 2017. Web. 10 Apr.2017.

Sunday, May 3, 2020

Role of technology in customer experience -

Question: Discuss about the Role of technology in customer experience. Answer: Introduction Bodybuilding supplements entail all the dietary supplements which are specifically designed for those who take part in bodybuilding, athletics, and lifting of weights. Various firms produce this supplements, including Robinson Pharma, Inc. Founded in 1990, Robinson Pharma, Inc. manufactures soft gels, powders, tablets, and liquids for supplementing the diet and the personal healthcare firms (Navarro, et al. 2013, pp. 2685). The organization aims at developing effective and beneficial nutritional supplements through the hard work of the team and innovation, and through meeting the ethical and honest business practices. Additionally, the firm aims at availing the best environment to its employees, which facilitate them manufacture best quality nutritional supplements and offer services that are of excellent value to their customers. The future goals of Robinson Pharma, Inc. is to be the leading contract manufacturers of bodybuilding supplements (Marquez, Downey, and Clement, 2015, pp. 135). They aim at achieving this through innovating better methods of production, giving substantial attention to the needs of their customers, through the vigilant performance of their employees, having the competitive advantage of offering a combination of best quality, prices, and the services that they provide. Customer Personas Customer personas do not define the buyer. Instead, personas assist the company to be aware of the measures taken by their prospective clients as they weigh the various options that they have in addressing their problems in which the organization resolves, in this case producing bodybuilding supplements (Lemon, and Verhoef, 2016, pp. 120). The personas typically demand that a firm commits its resources wholly to entirely understand the needs and the pain points of the clients, thus forcing the company to remain focused as it tries to meet its objectives. They as well assist the firm to be consistent in the manner they communicate to customers, the way they price their products and the policies of the company. There are different types of customer personas; for example, we have the price hunters personas, browser personas, and Wanderers personas. First, the wanderers personas look for various factors before deciding on making purchases. They look for lots of information concerning a p roduct and consider looking at the good pictures which give voice to the services that are offered by an organization (Rose, et al., 2012, pp. 311). Their purchasing probability is moderate. Comparison of products is their priority, thus need to ensure that the media of the firm is rich enough with data and with the best kind of navigation to locate items quickly. Second, the price hunters personas purchase a product or service based on their prices (Teixeira, et al., 2012, pp. 369). They are mostly attracted by lower prices, promotions, and even coupons. Their purchasing probability is moderate. By purchasing a product or service, they may as well consider being given coupons or gifts by the firm offering the product, and shipping the products for free (Homburg, Jozic, and Khnl, 2013, pp. 70). Lastly, there the first time persona who are trying a product for the very first time. For them, they have a low probability of purchasing. They ensure that the customer support of the organi zation is good enough to guide them through the sale process. Additionally, their first consideration is the security policies of the firm, which makes them understand their rights. They are keen to find out if they can easily navigate through the companys website as they try to look for the products that they deem will meet their needs. In the firms website, they look out for help pages which gives instructions on how they can go about looking for information in the website while at the same time seeking to purchase a product. Their probability of buying a product or service is relatively low, and they are always anxious as they do not know the result of the product. Experience Mapping Customer experience mapping is almost similar to customer journey mapping. However, a customer experience map is more advanced as it takes a step further and examines the complete picture of the client with a product, analyzing their behavior and how they interact across each touch points and the channels. It gives an understanding of the processes that each type of personas undertake while interacting with a product of a firm by visually organizing all the possible interactions the persona would likely have with a brand across the buying journey. Customers journey maps define the experience of the clients form when they have the initial contact, across the engagement process and finally to a long-term relationship. The mapping identifies significant interactions that the client has with a company, usually talking about the feelings of the user, their motivations, and questions that relate to every touch point. The map may take the form of an infographic with the aim of teaching a firm about their customers. Additionally, by using the customer journey map, managers can learn about the experience of the clients. Thus, this gives them an opportunity to note major opportunities hence enhancing the customer experience. It also shows how improved the customer service is in a position to differentiate the digital expertise of the company. The first timers are usually anxious about the new product (Wallace, 2015, pp. 105). They are never sure if it is as according to their expectations and if it will satisfy their needs (Crosier, and Handford, 2012, pp. 68). They usually do not know what to look for in the product, and they expect to know what they are paying. The price hunters typically consider the price of the product. However, the wanderers are unhappy with the previous experience and even shop for cheap alternatives and pay a higher price for the quality. Competitor Analysis Like any other organization, Robinson Pharma, Inc. has some competitors with whom they compete in producing the best bodybuilding supplements. The companies target on quality and price of their products as their main base of competition (Toivonen, 2014, pp. 60). First, NB Entrepreneurs located in India is among the many competitors. To ensure that there is quality in the design of their products, the responsibility of customer communication which involves the customer based on the QbD topics is assigned to skilled technicians. Also, there are measures put in place to review and discuss the specifications of the clients to ensure that the produced products and services are of good quality. For the first time customers, they highly consider the policies and security measures of a firm and their certifications to be involved in the market. NB Entrepreneurs had a Drug Master Files with US FDA, GMP Certification and licensed in Drug registration. They as well maintain a regulatory referen ce database with an ISO 9001 certification (Parandker, and Lokku, 2012, pp. 46). Third, customers require an experience in being in a position to interact with the products of a firm easily. Due to this, the company has enriched its social media platforms such as LinkedIn and Facebook. Their homepage as well as lots of information concerning their products, with navigations that lead to a different kind of information as the best fit the customer. Another competitor is Windsor Lab which is a nutritional and dietary supplement manufacturer, located in East Windsor, NJ. The firm encapsulates active dietary ingredients by making use of their exceptional formulation and their technology of manufacturing (Wang, 2014, pp. 31). They highly take note of the quality of their products by ensuring that their expertise is highly trained that they meet all the necessary customer specifications during manufacture of the products (Blzquez, 2014, pp. 98). Additionally, customers consider the time which an organization stakes to deliver the products. Windsor Lab ensures that the expectation of its clients are delivered in a timely a manner, on that provides the customers satisfaction is met. The firm also considers the emailing business which some of the customer personas. Conclusion Robinson Pharma, Inc. offers among the best quality products in bodybuilding supplements. The firm has a massive number of customers who have trust in their products. The rates of the products in the firm match the quality of the products themselves, unlike its competitors prices which are relatively high. Robinson Pharma, Inc. has expanded its offices for example by opening a new building at Santa Ana, to improve their manufacturing capacity, ensuring that they meet the high demand of their products by a vast number of customers. Also, to gain a higher competitive advantage, the organization has finalized the commercialization of ingredients for producing the vegetarian soft gel and currently, it is meeting the orders of vegetarian soft gel. 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